I was a part of a team with two other designers to redesign EveryMove. The mobile app and the website were both going to be updated. Our main goal was to make EveryMove a more social application, giving the users a place to share their fitness stories and milestones.
After doing some information architecture work we knew our main navigation would be limited to these three things: goals, profile, and activity feed. But we still had people that were earning rewards and needed a way for people to add their employer (if they were a part of EveryMove) so we needed to include a top level navigation item that could hold more as well, and thus we had a fourth navigation item.
We had a number of navigation items, features, words and possible future features laid out on the table, we asked some current users what they thought the sorting of the cards should be as well as some employees.
Adding an activity was one of the most important things to us, making sure it was easy for users to contribute content and add their fitness stories was what makes EveryMove special, so we knew the add activity feature would need to be in the chrome.
The final product worked for our responsive site and cleaned up everything that was unnecessary:
The profile was a big deal because it would be something public that people could find if they search your name, and how people decide to add you as a friend. We needed to let people make their personality and their fitness the biggest things on this page. Previously we only had their badges and how many friends they had on the site and a long list of their activities, the redesigned version below has a short description they can provide, a large cover image, and their location.
We knew that when it comes to any page, visual hiearchy should make it clear what is valued most. When we redesigned the activity feed the user’s content really needed to shine through anything we had to say about the activity, that meant data, UI or anything else was toned down.
EveryMove had new meaning and wanted to make it clear to anyone who visited the site that EveryMove was about being social and a part of your lifestyle, not just a tool to get you fitter. My job was to give EveryMove a homepage that reflected their social values.